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— Winner of two Webby Awards in 2011. Best Homepage and People's Voice Winner. was attracting and average of 22 million users online monthly, and the briefing was to create a fresh new look and feel for’s web platform and give it a new personality to stimulate their target audience. They wanted it to be a truly fun and exciting virtual playground that would keep the kids returning to the website. They wanted the redesign to convey The Spirit of LEGO.

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