Beats Music is an online music streaming service that combines algorithm-based personalisation with expert human curation to offer the right music, wherever you are, whatever you’re doing. From the start, Beats Music was designed to be mobile first. Working collaboratively with the UX team, my role was to design the mobile interface, which was meant to feel simple to use and connected to the culture and emotion of music.
Cannes 2014 4 Silver + 1 Bronze | Clio Awards 2014 1 Gold | Eurobest 2014 Grand Prix + 5 Silver |
PROJECT
Beats Music
CLIENT
Beats by Dre
AGENCY
RG/A
YEAR
2014
ROLE
Design Direction
Our curators are driven by a passion for music. They know the only thing as important as the song you’re hearing now is the song that comes next. Their expertise, combined with the best technology, always delivers the right music to you at the right time.
