JL › Infiniti’s Digital Transformation

Brief: To design and develop Infiniti’s digital platform to elevate brand presence and the consumer experience worldwide. The goal was to create a single best-in-class global digital platform for Infiniti, and deploy for every region, market and brand by the end of 2017.

Challenges: One of the main challenges of the project was to reduce operational costs, and retain brand consistency accross devices and 270 digital sites for 100 markets worldwide. With minimal maintenance and a unique stylesheet to create the ultimate customer experience shared template.

Solution: We created a product and a tool set that could be evolved very aggressively and very fast in response to the market and changing customer tastes and opinions, and it was also uniquely responsive across every digital touch point.

Role: As Infiniti’s Lead Designer, I was in charge of the overall look and feel and design of Infiniti’s digital platform and car configurator.