L’OR Digital Platform

BLENDED FOR PLEASURE

Brief: Transform L’OR into the sensory e-commerce experience that establishes the gold coffee standard across categories and inspires to explore the moments of unapologetic coffee indulgence.

Challenges: Emphasize sensual personality and premium characteristics of L’OR coffee. Assure users in premium quality by showcasing coffee expertise. Invite to explore the L’OR territory. Create empathy with the customer by enticing them to indulge their coffee moments.

Solution: Modular approach to introduce “spontaneous” short stories that can be sprinkled throughout the user journey. Evoking senses using dynamic rich content enhanced by interactions and animations. Personalizing the experience and product selection throughout the journey based on momentary wishes inspired by content. Cutting edge design highlighting the premium nature of L’OR.

Role: I was in charge of the overall Design Direction and execution of L’OR Digital Platform, leading the design team and working closely with the User Experience Designers, Animators and Developers.

PROJECT
L’OR Digital Platform

CLIENT
JDE

AGENCY
MediaMonks

YEAR
2018

ROLE
Design Direction + Design

003 Our Story 01003 Our Story 01
004 Our Story 02004 Our Story 02
005 Our Story 03005 Our Story 03
002 Perspective-Web-L'OR002 Perspective-Web-L'OR
006 Perspective-Web-L'OR006 Perspective-Web-L'OR
007 L'OR Barista007 L'OR Barista
009 L'OR Barista009 L'OR Barista
008 L'OR Barista008 L'OR Barista
010 L'OR Barista010 L'OR Barista
L'OR BaristaL'OR Barista
011 iPhones011 iPhones
013 L'OR Capsules013 L'OR Capsules
014 L'OR Capsules014 L'OR Capsules
015 L'OR Capsules015 L'OR Capsules
016 L'OR Capsules016 L'OR Capsules
L'OR CapsulesL'OR Capsules
004 Buttons_Config_DoubleRist_MOB004 Buttons_Config_DoubleRist_MOB
017_BUTTON_UI_DOUBLE_RISTRETTO017_BUTTON_UI_DOUBLE_RISTRETTO
019 Capsule_overview019 Capsule_overview
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