Digital installation located in the Nike ID Lab of Boxpark, Shoreditch, London. Visitors could interact with the interface by following 4 basic steps, where they could select their nation, favourite sport and a memorable moment of the London Olympic Games 2012. Using real data from Twitter and the different inputs from the visitors, the system would generate unique and personalized artworks that were finally printed on a t-shirt and shared on social channels.

PROJECT
Nike ID Lab of Boxpark

CLIENT
Nike

AGENCY
R/GA

YEAR
2012

ROLE
Art Direction + Design