Brief: Nike has a rich heritage in building products and apparel to the exact specifications of championship athletes. Our goal was to apply this philosophy to create a game-changing training experience for every athlete.
Challenges: Making exercise fun and engaging, offering everyday access to world class training and knowledge, influenced by the world’s greatest athletes. To be able to provide users with ground breaking digital assesment, that helps them understand where they stand, shaping their progress with daily inputs and maximizing their training to their full potential.
Solution: NTC app features a polished collection of visual workouts hosted by celebrity athletes such as Serena Williams and LeBron James, that are equally effective at home or at the gym. While each lesson can be taken on its own, Nike Training Club also features month-long structured programs that will help you achieve even better results. NTC app offers what every athlete is looking for — an adaptive and personalized training that’s right for you.
Role: I worked at AKQA London for over a year in close collaboration with the Nike+ digital team in Portland, developing concepts for the NTC app, from data visualization to user interface, user experience and photography art direction.