Brief: Transform L’OR into the sensory e-commerce experience that establishes the gold coffee standard across categories and inspires to explore the moments of unapologetic coffee indulgence.

Challenges: Emphasize sensual personality and premium characteristics of L’OR coffee.

Solution: Modular approach to introduce “spontaneous” short stories that can be sprinkled throughout the user journey. Evoking senses using dynamic rich content enhanced by interactions and animations. Cutting-edge design highlighting the premium nature of L’OR.

Role: I was in charge of the Design, Art Direction, and execution of L’OR Digital Platform, leading the design team and working closely with the UX Designers, Animators, and Developers.

  • Projectl’or digital platform
  • Clientl'or
  • Agencymedia.monks
  • Year2018
  • RoleDesign director
  • Type of workBranding + Web Design

Credits

  • Robert Novorolsky
  • nienke gras
  • robbert mastebroek
  • alexandre gellard