OdidoRebranding

Brief: Odido was born from the merger of T-Mobile Netherlands and Tele2, aiming to redefine telecom with a bold, customer-centric identity. The task was to translate this new brand into a seamless and engaging digital experience, including web, app, motion and other digital touchpoints.

Challenges: Rebranding at scale under tight timelines required consistency across over 100 digital touchpoints while reflecting Odido’s vibrant identity. A smooth transition for customers and alignment with TBWA NEBOKO’s foundational branding was critical.

Solution: We developed a comprehensive design system to unify the digital experience, crafting elements like custom iconography, typefaces, motion and illustrations. We ensured Odido’s brand essence—human connection—was infused across every platform.

Role: As Design Director, I led the initial creative phase of Odido’s digital transformation, collaborating with UX Designers and managing Product Designers, Motion Designers and Icon Designers. I collaborated closely with TBWA NEBOKO to align digital execution with brand strategy, delivering a cohesive and impactful identity.