O2, the UK's biggest mobile carrier, launched Priority Moments to give its customers exclusive deals from leading brands wherever they happened to be. Today, O2 is partnering with the world's biggest sports brand, giving O2 customers exclusive access to Nike products, services, and experiences—and giving Nike a new audience of millions.

Powered by Nike+, Priority Sports lets O2 customers train with elite athletes like Rio Ferdinand and Paula Radcliffe, get gear before anyone else, and participate in challenges and events. In the summer of 2012, Priority Sports launched at NikeTown, followed by a major concert at Battersea Power Station.

  • ProjectPriority Sports
  • ClientO2 + Nike
  • AgencyR/GA
  • Year2012
  • RoleArt Director + Designer
  • Type of workRetail + Branding + App Design


  • ben minton
  • andré figueiredo