Brief: To design and develop Infiniti’s digital platform to elevate the brand presence and the consumer experience worldwide. The goal was to create a single best-in-class global digital platform for Infiniti.

Challenges: To reduce operational costs, and retain brand consistency across devices and 270 digital sites for 100 markets worldwide. With minimal maintenance and a unique stylesheet to create the ultimate customer experience shared template.

Solution: We created a product that could be evolved aggressively and fast in response to the market and changing customer tastes, and it was also uniquely responsive across every digital touch point.

Role: As Infiniti’s Lead Designer, I was in charge of the overall look and feel and design of Infiniti’s digital platform and car configurator.

  • Projectinfiniti's digital platform
  • Clientinfiniti
  • AgencyDigitas LBI
  • Year2015
  • RoleDesign Director
  • Type of workWeb Design


  • daniel whitehead
  • chris barnes
  • Joe Robinson