Brief: Nike has a rich heritage in building products and apparel to the exact specifications of athletes. Our goal was to apply this philosophy to create a game-changing training experience for every athlete.

Challenges: Making exercise fun and engaging, offering everyday access to world-class training, influenced by the world’s greatest athletes.

Solution: NTC app features a polished collection of visual workouts hosted by celebrity athletes such as Serena Williams and LeBron James, that are equally effective at home or the gym.

Role: I worked at AKQA London for over a year in close collaboration with the Nike+ digital team in Portland, developing concepts for the NTC app, from data visualization to user interface, user experience, and photography art direction.

  • Projectnike ntc 5.0
  • Clientnike
  • AgencyAKQA
  • Year2016
  • Roleart director + designer
  • Type of workBranding + app Design


  • patrick lendrum
  • hari bajwa
  • george sheldrake
  • Leslie Quarcoopome
  • jon ward
  • gideon cheok
  • james bradley