Brief: Nike has a rich heritage in building products and apparel to the exact specifications of athletes. Our goal was to apply this philosophy to create a game-changing training experience for every athlete.
Challenges: Making exercise fun and engaging, offering everyday access to world-class training, influenced by the world’s greatest athletes.
Solution: NTC app features a polished collection of visual workouts hosted by celebrity athletes such as Serena Williams and LeBron James, that are equally effective at home or the gym.
Role: I worked at AKQA London for over a year in close collaboration with the Nike+ digital team in Portland, developing concepts for the NTC app, from data visualization to user interface, user experience, and photography art direction.
Credits
- patrick lendrum
- hari bajwa
- george sheldrake
- Leslie Quarcoopome
- jon ward
- gideon cheok
- james bradley